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Marketing Resources

White Paper

The Future of Customer Relationship Management

Mobile Technology and Social Media

In this postrecession economy, businesses are finding it increasingly important to change the way they communicate with customers. Traditional ad campaigns and marketing channels are no longer enough to capture the hearts and minds of consumers. These new trends in technology and "always on" communications also work to magnify the problems that typically interfere with

White Paper

Turning Social Media into Profits in the Beer Business

Social CRM is A philosophy and a business strategy, supported by a technology platform, business rules, workflow, processes and social characteristics, designed to engage the customer in a collaborative conversation in order to provide mutually beneficial value in a trusted and transparent business environment. It's the company's response to the customer's ownership of the conversation.

White Paper

Lead Generation Lessons

Get real data about the relationship between Inbound Marketing and Lead Generation from businesses in our "Lead Generation Lessons from 4,000 Businesses" white paper – see real results these companies are getting from using inbound strategies to expand their brand reach and drive traffic.

White Paper

How to use Pinterest for Business

The trick to succeeding on Pinterest isn’t necessarily about showing off your products or services directly. It’s about finding creative ways to show how those products and services fit into the lifestyles of your target audience. Find ways to do that, and you’ll have what you need to pop on Pinterest.

White Paper

How to Crush Your Competition Using Inbound Marketing

In this white paper, you will learn: A. What the role of inbound marketing is B. What small to mid-size businesses (SMB’s) are doing to soar above their competition C. How you can crush your competitors with inbound marketing.

Inbound marketing is the focus on strategies and techniques that pull a customer or prospect towards a company or product instead of the company pushing ...

White Paper

How To Use Pinterest for Business

Pinterest is a social network that allows users to visually share, curate, and discover new interests by posting, also known as 'pinning,' images or videos to their own or others' pinboards (i.e. a collection of 'pins,' usually with a common theme). users can either upload images from their computer or pin things they find on the eb using the pinterest bookmarklet, pin it button,

White Paper

An Introduction to EFFECTIVE Calls-to-Action

How to Create & Optimize CTAs in Internet Marketing

Introductory, Intermediate and Advanced sections enable you to get value no matter how experienced you are in creating calls-to-action.

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