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Marketing Resources

White Paper

New Marketing Metrics for B2B

Measurements that really matter to the success of your business

New marketing tools – and rapidly changing buyer behaviors – are driving marketers to find better metrics for evaluating their efforts. The old rules of relying on metrics like brand awareness, cost per lead, and lead-to-sales conversion rate are in need of an update.

White Paper

Grow Your Business, Not Your Support Costs

Creating a cost-effective, multi-channel support operation with SugarCRM. Supporting customers is a necessary part of doing business in today’s world. And the ubiquity of the internet means customers wish to seek support via multiple methods. Fortunately, with advancements in technol-ogy, organizations can offer high levels of customer support at a fraction of previous costs.