Alyssa Futterer, Senior Marketing Technology Manager at Blytheco, has over 12 years of digital, communications and content marketing experience with 5 years in software tech specializing in the ERP, EDI, and SaaS space. Alyssa leverages her relevant experience to create content that educates and informs customers and industry professionals, and helps to improve their businesses through innovative software technologies. Connect with Alyssa on Linkedin.
New Trends in CRM to Watch in 2022
When it comes to new trends in CRM, we’ve got our finger on the pulse. Customer relationship management trends tend to align with new technologies but are also impacted by changing buying habits and external factors, causing more buyers to stay online rather than venturing into stores. Rising costs can also impact how people shop and what services businesses require from other businesses. Our team here at Blytheco has pulled together just a few of the new trends in CRM you should expect to see more of in 2022.
AI and Machine Learning
Salesforce reports that using AI as a marketing tool is steadily rising, so while these emerging technologies might not be exactly new trends in CRM, they’re certainly going to be more present in 2022 and beyond. AI can help pinpoint trends and patterns from diverse sources and can more easily deal with the huge volumes of data businesses now have to contend with. Expect CRM marketing trends to include more realistic chatbots, more actionable analytics, and even AI-driven automation.
Big Data and Data Unity
As we’ve just touched on, businesses handle more data than ever. Business intelligence (BI) tools are a must and often link directly into the CRM software to gather essential information on buying trends, demographics, and other critical data. Tech Jury recently stated that in 2020, at least 54% of organizations felt that BI was vital for their business’s progress. That means access to more data, more of the time. Expect new trends in CRM to include more integrations with your ERP solutions and your various data sources, both inside and outside your organization.
CRM Marketing Trends to Focus on UX
User experience and customer experience are the keys to understanding customer relationship trends in 2022. Whatever marketing techniques you’re using, it’s always your customer experience that sets you apart as a company, whether you’re B2B or B2C. 91% of customers who have a bad experience will simply walk away, never giving feedback or complaining. Switch this around: customers will pay at least 10% more for the reassurance that they’ll get a great experience. Expect customer relationship management trends to include ways to engage with your customers across multiple platforms, ways to reward loyal customers, and CRM marketing trends that link to what customers really need – problem-solving rather than sales.
How Blytheco Can Help
At Blytheco, we pride ourselves on building trusted relationships with companies, helping them implement the CRM solutions that work for their organization. Take advantage of nearly five decades’ worth of software and business expertise from a company with a 92.5% success rate. Our employees are thoroughly engaged in their roles, allowing you to concentrate on yours.
Contact a member of our implementation team, and let’s discuss the best software to help you take your business to the next level.