SymboArts - The Facts:

Company: SymbolArts
Industry: Specialty badges, custom patches and coins
Location: Ogden, UT
Software: Infor CRM
Problem: A growth surge exposed ineffective manual sales process.
Solution: Select and implemented a CRM system.

“Infor CRM has dramatically improved our sales process”

Chris Shupe, Regional Sales Manager

Based in Ogden, UT, SymbolArts is a leader in providing custom police badges, custom challenge coins, custom patches, and other military and public safety jewelry-quality insignia. Their business experienced an explosive growth when the Olympics came to Salt Lake City, Utah in 2002 and beyond that time. Winning Olympic contracts to provide medals and memorabilia for the games allowed them to expand into new product lines.

New sales team members were needed and the quickly ballooned up to 43 people. Although sales were increasing, their systems didn’t keep pace. As a result, they quickly outgrew using spreadsheets to manage increasingly detailed customer orders and sales process.

“With the help of Blytheco and our representative, the implementation of Infor CRM has dramatically improved our sales process."

SymbolArts turned to Blytheco for help. Their CRM consultant implemented SalesLogix (now Infor CRM) for SymbolArts and wrote custom scripts to tailor the solution to their business. They were able to automate much of their sales processes. A big bonus for them was the ability to automate their art logs, which helps them with reorders of projects from years back as well as being able to present examples of their custom work to win new sales. Blytheco has helped SymbolArts keep up to date with the transition to Infor CRM, helping them maximize all the latest features to keep improving efficiency.

SymbolArts couldn’t be more grateful for the assistance. “Our company was using out of date, archaic technology,” says Chris Shupe, SymbolArts’ Regional Sales Manager. “With the help of Blytheco and our representative, the implementation of Infor CRM has dramatically improved our sales process. We now have a better method of handling leads and fostering those into meaningful opportunities and customers. Post-sale, our Blytheco representative has been great to work with. Blytheco is quick to answer questions and they keep our systems working.”


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