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Creative Organizations Provide Value
using Sage Software

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. This includes companies that provide advertising, marketing, and promotional services for other companies. Marketing is the management process through which goods and services move from concept to the customer.

Marketing research is the function that links the consumer, customer, and public to the marketer through information--information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to address these issues, designs the method for collecting information, manages and implements the data collection process, analyzes the results, and communicates the findings and their implications.

Marketing and advertising organizations using Sage Software:


Sage 100 (formerly Sage MAS 90 and MAS 200)

When you choose a Sage 100 ERP system, you gain the accounting and business management tools and the insights to propel your company to a more productive and profitable future. Select from more than 25 modules and hundreds of industry-specific add-ons to tailor a Sage 100 system to meet your business needs. And as you grow, you can expand the system to accommodate your company’s requirements long into the future.
Read more about Sage 100 »
Creation Entertainment (Memorabilia retailer and event promoter)
Smart Inventions (Direct response television)

Sage CRM

SageCRM is an easy-to-use, feature-rich, wireless and Internet-based suite of applications that provides enterprise-wide access to vital customer, partner and prospect information anytime, anywhere. Designed to support all aspects of customer relationship management, Sage CRM is designed to be rapidly deployed at your facility to get up and running quickly. Sage CRM »
Industries A-Z
Media Businesses »
Consumer Goods and Services »
Sage Software
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