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Rethinking the Ad Agency Model

Top Strategies for Thriving in a Changing Industry

Client and employee expectations are changing, and that requires new approaches to running the advertising agency. Today’s evolving technology is opening the door to those new approaches, with cloud-based enterprise systems that provide centralized, consistent data and a 360-degree view of operations that allow agencies to make data-driven decisions about managing the business.

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Client and employee expectations are changing, and that requires new approaches to running the advertising agency. Today’s evolving technology is opening the door to those new approaches, with cloud-based enterprise systems that provide centralized, consistent data and a 360-degree view of operations that allow agencies to make data-driven decisions about managing the business.

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