CRM White Paper Bundle

This bundle includes these five white papers: Business Relationship Management, Social CRM, Speed Up Sales, The Siebel Effect and Recession-Busting Marketing.

• Business Relationship Management (BRM)

• Social CRM: Customer Relationship Management in the Age of the Socially-Empowered Customer

• Speed Up Sales in a Slow Economy

• The Siebel Effect—And Its Survivors

• Recession-Busting Marketing - Customer retention in four easy steps.