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Relationship Management: Using Information to Enhance Supplier, Customer, and Employee Interactions

Business Relationship Management means everyone in the organization, from the Controller to the Warehouse Manager, has access to information about every aspect of the customer's experience, and can be involved and take responsibility when it makes sense. It multiplies the value of CRM.

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Business Relationship Management means everyone in the organization, from the Controller to the Warehouse Manager, has access to information about every aspect of the customer's experience, and can be involved and take responsibility when it makes sense. It multiplies the value of CRM.

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