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For Business Success, Mind Your Metrics

Metrics are measurements that quantify business performance Metrics are also your ticket to increasing that performance, improving planning and control cycles, and ensuring accountability. Initially driven by a need for corporate transparency and legislation such as the Sarbanes-Oxley Act, businesses are embracing a trend toward identifying and measuring key metrics. They are aided in this task by tools that help to analyze and visualize data in a way business users can understand.
There are key metrics for just about any corporate function. This document highlights metrics relevant to CRM—particularly in sales, marketing, and customer service—and shows how salesforce.com helps to make that information available to all who need to know.

  • Achieve your company vision

  • Evaluate and plan acquisitions

  • Calculate and improve effectiveness

  • Improve communication

  • And More!

Details

Metrics are measurements that quantify business performance Metrics are also your ticket to increasing that performance, improving planning and control cycles, and ensuring accountability. Initially driven by a need for corporate transparency and legislation such as the Sarbanes-Oxley Act, businesses are embracing a trend toward identifying and measuring key metrics. They are aided in this task by tools that help to analyze and visualize data in a way business users can understand.
There are key metrics for just about any corporate function. This document highlights metrics relevant to CRM—particularly in sales, marketing, and customer service—and shows how salesforce.com helps to make that information available to all who need to know.

  • Achieve your company vision

  • Evaluate and plan acquisitions

  • Calculate and improve effectiveness

  • Improve communication

  • And More!

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