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Marketing Automation Comparison

Gage: 58% of top-performing companies (defined as those where marketing contributes more than half of the sales pipeline), have adopted marketing automation software. (Forrester Research, Gauging Your Progress and Success, Dec 2013)

Increase: B2B marketers who implement marketing automation software increase their sales-pipeline contribution by 10%. (Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014, Jan 2014)

Gage: 78% of successful marketers cite marketing automation systems as most responsible for improving revenue contribution. (The Lenskold and Pedowitz Groups, 2013 Lead-Generation Marketing Effectiveness Study, Nov 2013)

Increase: B2C marketers who take advantage of automation – which includes everything from cart abandonment programs to birthday emails – have seen conversion rates as high as 50%. (eMarketer, Email Marketing Benchmarks, Feb 2013)

Email: Email remains a significantly more effective way to acquire customers than social media — nearly 40 times that of Facebook and Twitter combined. (McKinsey & Company, Why marketers should keep sending you emails, Jan 2014)

Leads: 68% of successful marketers cite lead scoring based on content and engagement as most responsible for improving revenue contribution. (The Lenskold and Pedowitz Groups, 2013 Lead Generation Marketing Effectiveness Study, Nov 2013)

SEO: Organic search drives the most traffic of all channels, and is responsible for nearly half (47%) of all visits, compared to paid search, which drives only 6% of all visits. (Conductor, 310 Million Visits: Nearly Half of All Web Site Traffic Comes From Natural Search, Jun 2013)

Social Media: By spending as little as 6 hours per week focused on social media marketing, 64% of marketers see lead generation benefits, and nearly half say their marketing expenses have decreased. (Social Media Examiner, 2013 Social Media Marketing Industry Report, May 2013)