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CRM and Small Business: Smaller, Faster, Better
CRM can also aid small business in coping with two apparently divergent customer trends— social media and mobile technology. With a CRM strategy in place, social media data can further aid in creating a portrait of the customer. It can also pave the way for increasing use of smart phones to access customer data, both inside and outside the business.
9 Page  | Chris Bucholtz, CRM Outsiders
 

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