CRM White Papers
The Future of Customer Relationship Management
Mobile Technology and Social Media
In this postrecession economy, businesses are finding it increasingly important to change the way they communicate with customers. Traditional ad campaigns and marketing channels are no longer enough to capture the hearts and minds of consumers. Thes....
6 Page
(486 kb)
| Sage North America
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Front-to-Back-Office Integration
The final piece in the customercentric jigsaw
Independent research suggests that back-office connectivity is not adequately addressed by many Customer Relationship Management (CRM) implementations. In these cases, customer data cannot be shared effectively and business processes are punctuated b....
10 Page
(953 kb)
| Sage North America
|
Four Ways Integrated CRM-ERP Solutions Improve Productivity
While the economy is once again growing, uncertainty remains. As a result, even as organizations make investments to grow their business, they continue to look for ways to squeeze greater efficiency from their operations while minimizing costs. They ....
8 Page
(642 kb)
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Enhance Your Business Relationships With Sage CRM
Imagine: Your top sales professional calls your best customer to sell him a new product. What
he doesn’t know is that the customer initiated a customer service ticket last week and did not
pay last month’s bill. Needless to say, the call goes badly....
7 Page
(1.90 mb)
| Sage North America
|
Turning Social Media into Profits in the Beer Business
Social CRM is A philosophy and a business strategy, supported by a technology platform, business rules, workflow, processes and social characteristics, designed to engage the customer in a collaborative conversation in order to provide mutually benef....
24 Page
(732 kb)
| Chris Bucholtz, SugarCRM
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GForces: Driving Sales in the Automotive Industry
The UK's most successful digital marketer for car dealerships relies on Sugar. Looking for cost savings over their Saleforce.com solution, GForces sales manager Chris Laird decided to try Sugar's free 30-day trial.
He was hoping to find a more flex....
2 Page
(287 kb)
| SugarCRM
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Sugar Professional Goes Beyond ROI at Advanced Glazings Ltd.
Advanced Glazings Ltd. is on the cutting edge of sustainable energy technology.
2 Page
(491 kb)
| SugarCRM
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 The 10-Step Guide to Buying the Right CRM Solution
Buying a CRM solution requires a process different from the typical IT purchase procedure. Because CRM connects to all aspects of the organization, organizations must understand not only the products and vendors available to them but the way their ow....
14 Page
(547 kb)
| SugarCRM, Inc.
|
Buyer's Guide: Innovations in CRM
This buyer's guide will show what CRM vendors are doing to diferentiate themselves from the competition through innovation. We will first describe some of the major innovations in the CRM space (e.g., cloud computing, social media and collaboration t....
60 Page
(1.03 mb)
| Technology Evaluation Centers Inc.
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