Windy City Wire

Windy City Wire has been leading its industry with innovative cable management products and services since 1994. The company’s flagship product, SmartWire™, has been saving temperature control, security, access control, fire alarm, and home automation contractors time and money on installations and service calls for years.

The Need: Windy City Wire was using Goldmine, but it was too slow, and the need to accommodate more users and integrate with the company’s ERP software and phone system prompted a change.

Sales representatives in the front office are not the only ones at Windy City Wire utilizing Sage SalesLogix. Jose says that Sage SalesLogix is the starting point for every customer-related interaction. “Everybody uses it,” he says. “We deliver better service across departments when everyone knows the history of our customer interactions.”

As the accounting and service departments speak with customers they can e-mail or fax statements or RMA (return merchandise authorization) forms to contacts through Sage SalesLogix. The integration with Outlook ensures that every communication is recorded to the contact’s record.

“Sage SalesLogix is a mature, sophisticated, and stable product,” concludes Jose. “While it is complex behind the scenes, it is an easy-to-learn and easy-to-use CRM solution.”