Watlow Electric

Watlow Electric is a leading manufacturer of heaters, sensors, temperature, power and process controls, and control software. They provide their customers with process thermal system integration, custom capabilities, and engineering support, operating 12 plants that manufacture 26 major products with 105 categories and millions of subcategories.

The Need:Watlow Electric was experiencing rapid growth, but still operating with outdated, manual sales processes.

Watlow credits their Sage SalesLogix solution with increasing revenues by 15 percent the first year alone, more than doubling the industry growth average of six to seven percent. In addition, the sales team gained approximately 360 hours per week in time formerly spent tracking order status - time now spent devoted to selling. Revenue per account has increased and the net operating profits are up 10 percent. With all the information in one place, prototypes are developed in a fraction of the time they used to take. With their customers at the center of their information system, Watlow is driving revenue growth by providing better customer responsiveness.