Headland Machinery

Sage SalesLogix Helps Increase Headland Machinery Service Revenue by 25 Percent

Established in 1949, Headland Machinery imports, distributes, installs, and supports specialized high-end capital equipment for many high-tech industries, including the telecommunications, automotive, engineering, computer, and medical equipment industries. Headland sells a range of machines that include laser cutters and sheet metal punch presses, with a typical sale value ranging between US$500,000 and US$1.5 million. Headland maintains offices in Melbourne and Sydney, with a sales team that is constantly travelling Australia from end to end.

The Need: Headland Machinery was using 27 individual customer databases, many with duplicate records. With no centralized database, it was nearly impossible to share customer information across the organization.

Headland was the first Sage SalesLogix site in Australia. The results that Headland has seen to date from Sage SalesLogix are impressive and continue to mount:

• A 25% increase in service revenue was directly attributed to Sage SalesLogix.
• Service response times have been cut by an estimated 65%.
• Every inquiry is now actively being followed up on a proactive basis, allowing none to fall through the cracks.
• Internal communications within Headland have improved dramatically, in addition to better time management and efficiencies across the board.
• Management is now generating powerful reports with key performance indicators that simply could not be tracked previously.

After the initial installation of Sage SalesLogix, Headland has continued to invest in the Sage SalesLogix system with additional refinements and new reporting capabilities. Sage SalesLogix is being used to drive the business forward and is now a linchpin in the day-to-day operations of Headland's business.