| Summary: |
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Segment customers and prospects
by meaningful profiles |
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|
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Create custom campaigns for unique
groups |
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|
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Design and deliver high-impact marketing
communications |
|
|
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Automate campaign activity scheduling
and follow-ups |
|
|
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Assign “hot” leads based
on dynamic business rules |
|
|
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Track campaign success by lead source |
|
|
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Analyze ROI and increase marketing
efficiency |
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