Have Complex Products or Services? SmartCatalog Delivers!

All companies need to find ways to maximize revenues while reducing costs. The web represents a significant opportunity to meet these objectives. But companies that have complex products and services, whether they are configurable products found in manufacturing, complex product and service bundling found in telecommunications or difficult to understand products found in financial services, the challenge is even greater.

Blytheco partner Endeavor Commerce has developed the SmartCatalog™, a complete guided selling and sales configuration solution, to deliver a rules-based solution that will enable websites to deliver customized solutions based on the customer’s needs. SmartCatalog™ is tightly integrated with Microsoft Commerce Server™ allowing companies to deploy a comprehensive e-commerce solution quickly and cost effectively.

Blytheco client ATS Systems is a leading provider of machine tool accessories that strives to offer superior sales, service and support resources. To provide better quality to the marketplace, ATS sought the feedback of their customers. What they uncovered was that although the human interaction offered by sales and support provided value to the customer, the process was disconnected and inherently inefficient. ATS Systems deployed SmartCatalog with SalesLogix to streamline the order capture and fulfillment process.

The SmartCatalog solution provides ATS Systems customers and partners with an engaging self-serve e-commerce portal including intelligent guided selling or product advisors where questions are dynamically presented to the user based on product data queries, conditions around user inputs, around role and account data. The result is customers and partners can easily and quickly generate accurate quotes and orders 24/7 around complex products and services that would have required numerous human touches in the past.

Since the deployment of SmartCatalog, ATS Systems has recognized significant ROI including:

• 40% reduction in order inaccuracies
• 40% reduction in order revisions
• 20% reduction in product returns
• lower cost of sales
• increased revenues by allowing prospects to create accounts and orders via the portal
• new international business as the result of being open for business 24/7 significantly higher customer satisfaction

For more information about SmartCatalog, please visit our website, or contact us: send us an email, or give us a call at 800.455.1368, extension 2500.