Symptoms of dirty data are:

  • Salespeople stop using the system because the data in it is old and not up-to-date. They don’t have time to mess around.
  • Marketing costs rise and ROI on the campaigns goes down because mailings go to wrong addresses, wrong contacts and telemarketing efforts fall on deaf ears.
  • Finger pointing among departments.
  • Forecasts are WAY off.
  • Not only lost ROI; but lost REVENUE
  • And much more.


It is imperative that your organization’s data remain clean and up-to-date at all times.



Blytheco’s Salesforce professionals will:

  • Make sure your data is clean before it enters your Salesforce solution.
  • Help you develop a Data Cleansing strategy and routine using proven methods developed from years of experience.
  • Train you and your staff on how to combat ‘Dirty Data’ going forward.


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