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SageCRM White Papers

 The 10-Step Guide to Buying the Right CRM Solution
Buying a CRM solution requires a process different from the typical IT purchase procedure. Because CRM connects to all aspects of the organization, organizations must understand not only the products and vendors available to them but the way their ow....
14 Page (547 kb)  | SugarCRM, Inc.
 Buyer's Guide: Innovations in CRM
This buyer's guide will show what CRM vendors are doing to diferentiate themselves from the competition through innovation. We will first describe some of the major innovations in the CRM space (e.g., cloud computing, social media and collaboration t....
60 Page (1.03 mb)  | Technology Evaluation Centers Inc.
 Hitting Your Numbers - Creating Sales Excellence with Commercial Open Source CRM
SugarCRM is based on commercial open source software, which gives the product a variety of benefts above and beyond proprietary CRM products from different providers.
8 Page (1.10 mb)  | SugarCRM
 Grow Your Business, Not Your Support Costs
Creating a cost-effective, multi-channel support operation with SugarCRM. Supporting customers is a necessary part of doing business in today’s world. And the ubiquity of the internet means customers wish to seek support via multiple methods. Fortuna....
6 Page (865 kb)  | SugarCRM
 Selling Power Streamlining Sales Processing to Boost Performance
Five best practices for optimizing the sales pipeline. When chosen wisely and used appropriately,technology can have a positive impact on both the management of the sales process and theresults of managing the sales effort more efficiently.
3 Page (202 kb)  | Henry Canaday
 Leveraging the 360 Degree Customer View to Maximise Up-Sell and Cross-Sell Potential
This report will explore how Best-in-Class companies take a holistic aproach to providing a complete, accurate and integrated view of customers to improve satisfaction and retention without losing sight of customer profitability.
26 Page (655 kb)  | Peter Ostrow, Aberdeen Group
 An Introduction to CRM
How do you get started with CRM? First, understand what CRM can do, and next, be prepared to analyze your organization’s strengths and weaknesses so that you can identify areas of opportunity that you can leverage using a CRM system. This paper will ....
5 Page (900 kb)  | Chris Bucholtz, CRM Outsiders
 Five Touch Points with SugarCRM
Moving forward, open source will be the vehicle by which the next generation of SaaS platforms will deliver their results. This will provide significant opportunities for vendors and users to lower their total cost of ownership and increase return on....
6 Page (437 kb)  | SugarCRM
 The Evolution of Professional Selling
Technology and the abundance of online information is transforming business. Any product or service that has been commoditized—by low margins or poor differentiation—can only be sold cost-effec-tively and proἀtably by businesses with insi....
6 Page (660 kb)  | Tony Hughes, CRM Outsiders
 CRM: On-Demand or On-Site?
The following outlines a decision-making framework to help companies decide which delivery option suits them best. It also offers case studies of SugarCRM customers to show how and why they chose a specific deployment option.
5 Page (536 kb)  | Tim Clark, Partner, The FactPoint Group
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