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Blytheco Home | Sage Software | SageCRM | SageCRM Marketing
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Sage CRM Marketing Automation and Campaign Management
Make your marketing dollars work harder SageCRM provides powerful tools for marketing teams to plan, execute, and audit highly targeted marketing campaigns. Easy-to-use, the SageCRM Marketing solution helps marketing users target the right customer at the right time—eliminating guesswork and optimizing marketing resources. The solution also provides the ability to assign and analyze marketing activities efficiently and easily.
Build a detailed profile of your audience |
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SageCRM Marketing enables you to build a detailed profile of
your customers and prospects over the course of the relationship. Lists can be assembled based on multiple criteria from your database. Responses to campaigns can trigger sub-lists for the next stage of the campaign with successful responses moved to sales and non-reponses kept on a reminder list or removed if so requested. This information can be stored, reported, and segmented for future campaigns.
Manage the marketing mix
With SageCRM Marketing, every phase of every campaign can be tracked to provide meaningful analysis and measurement. View activities, objectives, leads generated, and lead follow-up. Then, drill down to specific activities within a campaign including communications, opportunities, responses, budget, actual cost, and lists of prospects. These advanced capabilities eliminate guesswork and help you maximize your marketing resources.
 SageCRM Marketing brochure (PDF 1,106 kb) |
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Features:
Calendar Management — SageCRM Marketing empowers users to view activities, objectives, leads, and follow-ups; drill down to specific activities including communications, opportunities, responses, budget, costs and prospects; and manage and track every element of every marketing campaign. Expedites campaign analysis, automating key processes as you roll out marketing campaigns. Maximizes marketing resources by delivering detailed information and eliminating guesswork.
Lead Management— With SageCRM Marketing, leads can be qualified per selected criteria for follow-up and tracked at each stage in the process. Ensures leads are visible to all team members, prioritized by management, have the appropriate team member assigned to them, and are maximized at all times.
Email Management — SageCRM Marketing provides the functionality to send mass e-mails efficiently with the ability to create e-mail templates, send HTML, and attachments as well as store communications per campaign. Allows employees to review the exact e-mail message received by a specific user or prospect.
List Management — Multiple criteria may be selected to assemble lists. It is also possible to merge documents with target lists for mass mailings. Responses to campaigns can trigger sub-lists for the next wave of the campaign with successful responses moved to sales and non-responses kept on a reminder list or removed if desired. Records marketing lists for future reference and provides the option to reuse successful campaign lists or import mail house lists. Offers the tools to create detailed profiles of customers and prospects over the course of the relationship. This information can be stored, reported and segmented for future campaigns.
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Sage CRM Marketing:
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• Manages, tracks, and measures every phase of every marketing campaign
• Maximizes marketing resources by delivering detailed information and eliminating guesswork
• Segments customer data and lists based on desired criteria such as interest or demographics for targeted communications
• Integrates telemarketing easily into your marketing campaigns
• Provides built-in functionality to manage, send, and store e-mail campaigns
• Ensures leads are visible to all team members and have the appropriate team member assigned to them
• Matches sales revenues to specific campaigns—providing immediate cost vs. sales analysis data
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Outbound Call Management — With SageCRM, it is possible to allocate and schedule target lists, calls, and follow-up calls at times convenient for prospects and customers. Integrates telemarketing easily into any marketing campaigns and facilitates the sharing of call details for transparency and easy access across the company.
Campaign Reporting — Track the success of individual or ongoing campaigns in real time at any stage in the campaign—from the initial lead to the close—and match sales revenues to specific campaigns. Provides immediate cost-versus-sales analysis data and the ability to analyze marketing campaigns per lead source with user-friendly tools and reports.
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| SageCRM Marketing brochure (PDF 1,106 kb) |
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| Test Drive Sage CRM Now |
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| Questions for a CRM Specialist? Please call us at (949) 583-9500 x2500 or email us at
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