Resources > Social Media

Social Media Resources

White Paper

Social Media and HR - Friend or Foes?

In business, social media can provide unique opportunities to promote products and services, find and recruit talented employees, and deliver an interactive customer experience. But there are also risks, such as the potential to damage the company’s reputation and brand, lose intellectual property, or invite lawsuits by employees, job applicants, or customers.

White Paper

Turning Social Media into Profits in the Beer Business

Social CRM is A philosophy and a business strategy, supported by a technology platform, business rules, workflow, processes and social characteristics, designed to engage the customer in a collaborative conversation in order to provide mutually beneficial value in a trusted and transparent business environment. It's the company's response to the customer's ownership of the conversation.

White Paper

Lead Generation Lessons

Get real data about the relationship between Inbound Marketing and Lead Generation from businesses in our "Lead Generation Lessons from 4,000 Businesses" white paper – see real results these companies are getting from using inbound strategies to expand their brand reach and drive traffic.

White Paper

Social Media Guide: 102

Social media is a dynamic platform for connecting, and it's tough to keep up with the latest trends and tools. Our Social Media 102 guide is a great "next-step" if you have started using social media and are ready to take it to the next level.

White Paper

Twitter: Top 10 People to Follow

Haven’t caught the twitter train yet? Don’t worry, you’re not alone. If you’ve thought about Twitter (or have been wondering what the heck a tweet is) but have been hesitant to join in, we can help shine some light on why and how Twitter can help expand your knowledge and your reach.

White Paper

How to use Pinterest for Business

The trick to succeeding on Pinterest isn’t necessarily about showing off your products or services directly. It’s about finding creative ways to show how those products and services fit into the lifestyles of your target audience. Find ways to do that, and you’ll have what you need to pop on Pinterest.

White Paper

Social Media Guide: How to stand out

Get your start in social media and help prepare your business for what is appropriate to do based on your industry. This Social Media Guide is geared towards small and medium-sized businesses, and lets you know what you should focus on first when getting your social media initiative off the ground.