Online Marketing Webinar Series Featuring Apryl Hanson
Apryl Hanson is an experiences sales and marketing veteran with over 20 years of experience in the industry. She has helped businesses with strategic planning, customer strategy, and sales and marketing plans that produce revenue returns. Currently Apryl is Blytheco's Director of Customer and Partner Strategy as well as the editor of Bellwether Magazine. You can follow her tweets @AprylHanson.
Previous Events in the Series
Crush Your Competitors With Inbound Marketing
Marketers need to adapt in order to address changing buyer behaviors and a shift from broadcast, high spend "rental marketing" to inbound "wned marketing" in three areas:
Top of the funnel
Middle of the funnel
Marketing team structures
Getting Found on Google using SEO
Search Engine Optimization is the art and science of designing your website and building links back to your website so that your website ranks well in the major search engines. The ultimate goal for any website owner is to get a front page listing on the King of all search engines - Google.
Website Optimization: What does Google think of your Website?
Millions of people everyday will use search engines like Google.com to find products or services. 94% of those people will click links on the first page of the search results. Is your site on the first page of Google? Are your competitors? The first step to getting ranked on the page 1 of Google is Website Optimization. When you optimize your website you are informing Google, Bing, and Yahoo what keywords or key phrases you want to be found for. Learn more about Website Optimization and understand what factors determine who gets on Page 1 of Google
