Turning Social Media into Profits in the Beer Business
When it comes to brand awareness, the impact that social media can have on your beer business is huge. But how can you turn those social connections and interactions into profit?
Join us to see how making the connection between social media and your brewery’s sales, marketing, and customer service can be the missing link that leads to growth.
In a rapidly-growing and competitive market, tying your social media efforts to real business results is what makes you stand out.
Join us to learn how your business can make the connection.
Presented by: Chris Bucholtz, Director of Analyst Relations at Find Chris on Twitter at @Bucholtz
Join our panel for a discussion of how enabling paperless processing throughout an organization from accounts payable and accounts receivable to sales order processing and other non-accounting applications reduces your "carbon footprint" and contributes to sustainability.
Website Optimization: What does Google think of your Website?
Is your site on the first page of Google? Are your competitors? When you optimize your website you are informing Google, Bing, and Yahoo what keywords or key phrases you want to be found for. Learn more about Website Optimization and understand what factors determine who gets on Page 1 of Google.
Brand Protection for the Craft Beer Industry
Few industries rely on trademarks more than the craft beer industry which is experiencing explosive growth and a flood of new brands. A distinctive trademark can be the foundation for a strong brand that is widely recognized by consumers, a poorly chosen trademark can get lost in the crowd or even lead to legal disputes. Every commercial brewer should have a basic understanding of trademarks, and why they must be properly selected and protected.
